Selected case stories
Read more about each case story by clicking on either the picture or the title.
Never before had the European Inventor Award received as much press coverage as when it was held in Copenhagen in 2012. propr was responsible for securing the Danish coverage.
The Danish Cancer Society TrygFonden and Lommefilm have been able to spread their proper messages wide since propr took charge of media coverage for the ‘Turn of the sunbed’ campaign in 2011 and 2012.
propr developed a global communications strategy for Sennheiser gaming headsets in 2012. Now Sennheiser is gaining a share in the global market for urban gamers.
Danner increased their online counselling record for abused women and children by 34 per cent, aided by an online campaign that had approx. 1.8 mio. views.
Børsen, Danmarks Radio, Jyllands-Posten. When a story is told right, it creates a buzz. Just ask The Ballisager House of Consulting.
Positive coverage in Elle, Gastro, Femina, Berlingske, etc. was the result achieved through effective execution of well-planned media strategy and well-written press materials.
Valuable and genuine media coverage of DKPTO’s activities over recent years has given strong, Danish innovation the attention it deserved.
Fatma Øktem became a member of the Danish Parliament with a record high number of votes after having appeared in fourteen different media, including several appearances on national television.
A strong strategy, differentiated information materials, and press coverage in carefully selected media got the family clinic off to a great start.
Two camels and fourteen minutes of airtime on a very popular morning news show increased Christmas sales and secured donations to poor women in Niger.