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About propr


PR is a powerful tool. That is why propr only agrees to help proper clients – individuals, companies or organizations who work to make a positive difference, either by making strong, innovative and high-quality products, or by working to improve and enhance initiatives that make the world a better and more interesting place.

When you have been approved as a propr client, we help to communicate your messages in the best possible way in order for you to get your cause or product onto the media agenda, choosing the communication channels that best suit your needs.

If you see yourself as proper enough for propr, we look forward to hearing from you. You can apply to become a client right here.


propr emerged from the financial crisis of 2009 with a desire to think responsibly rather than to focus only on profit.

Unlike traditional agencies, we hand-pick our clients in accordance with a number of ethical and quality standards. We call it ‘responsible PR’. Our clients include a wide range of businesses from public offices, as well as Danish and international companies and organizations.

In addition to helping our clients with communication services, we also like to connect them with the best possible team of photographers, designers, filmmakers and other specialists – those of which our network consists.

ashAndreas Hansen

CEO & Media Relations Manager

The sharpest pen at propr. Andreas is a trained journalist and has worked for national TV stations TV 2 and DR, as an editor at Ingeniøren (The Engineer), at the renowned daily newspaper Berlingske, Børsen (equivalent of the Financial Times) and at Information before he took the leap into the world of PR.

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