Venstre: There is only one Fatma
To get Fatma Øktem, one of the Danish Liberal Party’s leading candidates, elected into Parliament in 2011. As a new Liberal candidate in the city of Horsens, the knowledge of Fatma, her person and political views was limited among the general public before the election. In 2007 she had run for Parliament without success.
propr’s solution was a massive press campaign – the result of a one-year strategic process with the goal of ensuring that voters got to know Fatma and her political views before and during the election campaign.
A seat in parliament with a record breaking number of votes – three times more than in 2007. Despite the extreme competition for national and regional air time, Fatma got 29 exposures in 14 media during the three weeks of the election, including TV appearances on TV2 News, TV 2 Nyhederne, TV Avisen, Go’Morgen Danmark and Aftenshowet.