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Sennheiser: A global challenge

Date: 14. January 2013 Category: , , ,

Sennheiser: A global challenge

Challenge

Renew and strengthen Sennheiser’s global communications within the field of gaming headsets.

Challenge

propr consolidated the Sennheiser communications, marketing and PR activities for gaming into one globally executable campaign strategy. The goal was to raise awareness of the Sennheiser gaming headsets by communicating and interacting with the mature, urban man.

Result

The campaign strategy is being executed worldwide in 2012/13 on social media, through the world’s largest review sites, via digital ads and on Sennheiser’s new website. Simultaneously, Sennheiser will carry through a series of promotional activities and participate in conferences, globally.

– I highly recommend propr as a strategic partner for international assignments. They understand the importance of strong planning, are sharp and concrete developers of new ideas, and are very flexible, even when internal deadlines are pushed.

Lars Nielsen, MarCom Manager, Sennheiser Communication