Sennheiser: A global challenge
Renew and strengthen Sennheiser’s global communications within the field of gaming headsets.
propr consolidated the Sennheiser communications, marketing and PR activities for gaming into one globally executable campaign strategy. The goal was to raise awareness of the Sennheiser gaming headsets by communicating and interacting with the mature, urban man.
The campaign strategy is being executed worldwide in 2012/13 on social media, through the world’s largest review sites, via digital ads and on Sennheiser’s new website. Simultaneously, Sennheiser will carry through a series of promotional activities and participate in conferences, globally.