The Ballisager House of Consulting: Strategic PR paid off
The Ballisager House of Consulting needed greater visibility in the media. As one of the largest and most efficient private job placement players, they hold an extensive amount of knowledge regarding the labour market in Denmark. Unfortunately, this had only reached the media to a very limited extent.
The stories Ballisager want to tell are relevant to all Danes in the labour market. Therefore, we decided to organize several press campaigns with different sharp, accessible and well-documented angles to suit different media and audiences.
All press activities have resulted in nationwide coverage in media ranging from Børsen (The Danish equivalent of the Financial Times) and Politiken to Radioavisen and DJØF bladet. Ballisager has become visible with stakeholders and has gained the expert voice in the media that their profile justifies.