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The Ballisager House of Consulting: Strategic PR paid off

Date: 14. January 2013 Category:

The Ballisager House of Consulting: Strategic PR paid off

Challenge

The Ballisager House of Consulting needed greater visibility in the media. As one of the largest and most efficient private job placement players, they hold an extensive amount of knowledge regarding the labour market in Denmark. Unfortunately, this had only reached the media to a very limited extent.

Solution

The stories Ballisager want to tell are relevant to all Danes in the labour market. Therefore, we decided to organize several press campaigns with different sharp, accessible and well-documented angles to suit different media and audiences.

Result

All press activities have resulted in nationwide coverage in media ranging from Børsen (The Danish equivalent of the Financial Times) and Politiken to Radioavisen and DJØF bladet. Ballisager has become visible with stakeholders and has gained the expert voice in the media that their profile justifies.

– In propr we have found a really professional partner within the field of communication. We needed a communication partner, who better than ourselves could generate interest in our knowledge through the national media. propr knows how. What they lack in size, they compensate for in professionalism, understanding and impact.

Morten Ballisager, Director, The Ballisager House of Consulting