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European Inventor Award 2012: Record in press coverage

Date: 18. January 2013 Category: ,

European Inventor Award 2012: Record in press coverage

Challenge

The European Patent Office (EPO) wanted massive Danish press coverage of the prestigious awards ceremony European Inventor Award 2012 and the nominated companies.

Solution

propr took part in planning a three-level strategy for the entire event, and was in charge of hand-picking specific Danish journalists at leading Danish media at all three stages of the execution of the strategy. To maximize publicity, all international press material was adapted with unique Danish angles, and we participated in the planning and execution of the international press tour in Denmark with attending journalists from all over the world. Finally, we were in charge of preparing a comprehensive Q&A for the international press conference.

Result

The Danish press coverage beat the international record, with mentions in more than 35 Danish media. Never before have the EPO and the European Inventor Award received so much Danish press coverage. Measured on a worldwide base, the press coverage was third highest – and more extensive than, for example, that of much larger nations such as the USA, France, Spain and Australia.