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Chaplon Tea: Exclusive teas made visible

Date: 14. January 2013 Category: , ,

Chaplon Tea: Exclusive Danish teas made visible


To get exposure for the unknown but exclusive teas from Chaplon to selected audiences through strategic PR and product PR.


propr consolidated and structured all activities and messages in an easily executable communication strategy. Sharp texts and targeted promotional activities were undertaken to raise the consumer awareness of the Chaplon teas.


The execution of the strategy, which included sharply written and angled press and product texts, personal pitches, distribution of products for editorial use and ongoing advice, resulted in positive publicity with the right messages conveyed nationwide, in lifestyle and news media.

– We are very pleased with our collaboration with propr. First they identified and expressed our values in a branding strategy, which they have then converted into press coverage in relevant media and with the desired messages about Chaplon Tea.

 Jais West Lauritsen, Owner, Chaplon Tea